Brighthouse Help People Beat the Credit Crunch
BrightHouse the nationwide retail store who specialise in the sale of home electronic and domestic appliances, sofas and other furniture and related products is proud of its relationship with Rays of Sunshine Children’s Charity.
Brighthouse help the charity make life easier for children with life threatening illnesses, purchase equipment for those children as well as aids for the hospitals and schools that care for them. Over the last three years they have received support from a host of companies including British Airways and Next. Last year BrightHouse became the charity’s largest corporate sponsor. This has been made possible by the growth of the business in general.
One of the most commonly observed things recently is that one of the highest growth genres of lending is ‘buy now pay later’ finance available in major retailers such as BrightHouse. People taking advantage of low or no interest offers are shopping prudently and making their cash go further by distributing the cost of procely essentials such as sofas and consumer products over a period of time. With the downturn in high-street spending, it seems that every shop is getting in on the act and offering tempting finance deals.
BrightHouse was spun off from Thorn-EMI, the owner of Radio Rentals, by Terra Firma, Guy Hands’s private equity group. It gained infamy for exorbitant APRs and expensive compulsory extra cover. Nowthe retailer is on the front foot, working to clean up both its branches and its name as it embarks on a very ambitious growth programme. It plans to open 21 shops next year and calculates that there is enough demand for at least 600.
It’s important that Brighthouse bare in mind that Some of the big banks have been called to task recently for some of the extortionate interest rates and tricks used to get every last cent out of the consumer. Brighthouse do not want to be percieved as doing the same thing. The internet has presented retail with a new challenge to deal with as people now have much better knowledge of different rates and charges and can all too efficiently and quickly find the best deal, you no longer have to have the business acumen of a top financier to avoid such pitfalls.
